The Verse by the Side of the Road
The story of Burma-Shave signs and jingles with all 600 of the roadside rhymes by Frank Rowsome, Jr. with drawings by Carl Rose.
In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever. 1977 Minnesota Almanac.
Why were the Burma-Shave jingles so universally loved? They were loved, because they were light-hearted and humorous in hard times.
The signs are gone now, except for one set on permanent display at The Smithsonian. YOU can have them all, always, in your own library with this book.
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Barstow, CA 92311